William Hill review

William Hill

Review score:


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My favourite betting site! best odds and the app is very straight forward and easy to use! Great

About William Hill

General Information

William Hill were founded back in 1934, and has proven to be one of the most reliable bookmakers in the UK. They have over 16,000 employees across nine countries, and are looking to branch out into more areas on the globe. Hills has had a tumultuous ownership history, including its owners going bankrupt in the late 1990s, varying fortunes on the stock market and forays into owning greyhound tracks. William Hill also bought out StanleyBet in 2005 and in the last few years has looked to branch out internationally, making moves into India, the United States and Australia, but their Canadian ventures ended in May 2016. As of 2016, they had 2.6 million active digital users, one of the highest visiting websites in the world of the bookmaker. They also have the largest land-based bookmakers in the UK, totalling at the time of writing 2,375.

Deposit & Withdrawals

Simply, effective and pretty much bang on, one of William Hill’s strengths is their deposit and withdrawal system. There are a lot of different methods one could use with payment at William Hill, from the standard Debit/Credit card to Bank Wire and Entropay. Fees can apply for certain options, but the main areas of choice are fee free.

Customer Service

Another of their strong points come in their customer service, but mainly through their live chat. Telephone calls can be a different matter at hand, but should be betting online at any time, William Hill’s live chat can be the answer to all your 3am needs. Their FAQ is just as useful if you wish to answer the question yourself, but should you need to speak with an advisor, they can do so in around 20 languages, including English, Italian, Japanese or ever Slovak.

License Information

For customers in the UK, Betfred licensed and regulated by the Gambling Commission.



Latest customer reviews

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Tuesday 30. May 2017

My favourite betting site! best odds and the app is very straight forward and easy to use! Great


Sunday 28. May 2017

I have never encountered a problem with them mainly because i read T&Cs extremely carefully.Most of the reviews are due to the fact that bookies will close your account if you win to much, unfortunately they have every right to do so. The second type of review is down to wagering requirements as many unlike me do not read T&Cs on "free bets and bonuses" nothing is ever free.Basically read T&Cs and remember that bookies do not like losing money

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William Hill betting experience

Odds format & betting margin

William Hill offer fractional, decimal and american odds formats.

Betting limits

  • Horse Racing: Race winner singles and Multiples inc.Ante post – £1,000,000
  • Football: 90 Minutes, to Qualify, To win the League, To win the Cup – £2,000,000

Please note that William Hill have betting and payout limits across all sports and bet types. For exact information on limits for a particular bet type for a particular sport please check the William Hill T&C’s.

Types of bets

William Hill offer a broad range of sporting events for the everyday better, and in 2016 had over 60,000 football matches to be bet on. Their max bet is a solid £10,000, one of the higher amount than their competitors. Their odds are competitive, though can be a little underwhelming at times, especially in some of the larger markets. Though their selection of bets is actually quite extensive, with only the navigation of the site a hindrance in this regard.

Sport coverage

William Hill cover a vast range of sport with more than 30 in total. The main sports they focus on are Horse Racing, Football, Greyhound Racing, Tennis and Cricket.

In-play experience

In-play betting at William Hill is now very easy to use with an excellent “live” interface for all types of bets.

Live streaming

Their live streaming is one of the best in the business, but can be sluggish when having to buffer on a consistent basis, but this may be down to the computer at hand. Despite this, their live-betting is actually very good, and you’d be hard pressed to find something you wish to bet on without their being a good enough offer at hand.


Borussia Mönchengladbach vs Hamburger SV: Prediction, Tips & Betting Preview

Date: 15 December 2017

Time: 19:30

Borussia Mönchengladbach


2017 December 15 19:30

Hamburger SV

Read full tip
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William Hill Mobile Betting



General Information:

Website URL: williamhill.com

Founded: 1934

Supported platforms: apple windows android

Products: Sports Betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo, Poker, Macau


Customer service:

Customer service hours: 24 hours per day - 7 days per week

Telephone number: +44 (0)870 600 0479

Live Chat: Available

Address: Customer Services, William Hill Online, 6/1 Waterport Place, Gibraltar.