Best UK Bookmakers for betting on Football

Which Bookmakers to Use for Football Betting?

This is a very open ended question but we have tried to answer this by breaking down the following key elements: odds, market coverage, bet selection, in-play betting offers and best bonuses and promotions.

BookmakerAdvisor are one of the leading football betting reviews sites online. Our aim is to provide our fans and football supporters with the best UK bookmakers for football betting.

The Top 10 are not the only sports betting companies to offer football betting and bonuses. We advise you to take some time to look at each bookmaker review and see what is the best for you. Also make sure to contact us with any bookmaker or offer that you feel should be in our top ten. Let us know who the bookmaker is, what the offers is and why you think it would be great for our audience.

We always value input from BookmakerAdvisor football fans so make sure to leave your own review of any of the bookmakers you have used yourself, as this information helps other BookmakerAdvisor betting fans and visitors.

View all

Betting on Football

Does not matter who you support, could be Chelsea in the Premier League, Real Madrid in La Liga, PSG and Neymar in Ligue 1, Juventus or Roma in Serie A or the mighty Bayern Munich and the lethal Polish striker Robert Lewandowski in the German Bundesliga.

Whichever team you support, betting on football requires a certain level of knowledge, and some of the things you might want to look for include the following.


A good bookmaker will cover all of the major leagues as well as lower level leagues in each country. It is very important to make sure you check maximum winnings limits on lower leagues, you can win up to £1,000,000 on some levels of football like the Premier League and La Liga, but drop down the leagues and your maximum winnings can be as low as £25,000. Many bookmakers also have clauses that if you have an acca and it includes a selection from one of these lower leagues then the maximum payout is limited to the maximum payout from that particular group. Be careful of this.


More bookmakers are beginning to offer dedicated statistics tools for football punters. The best data actually comes from a company called Betradar. The reason for this is that they have people at the game live punching in data as it happens during the game, and this live data is used by many leading bookmakers for In-play betting. All of these stats are saved in a database and are made available to bookmakers. There is now no reason to have a bet on football without having good information at your fingertips.

This is one thing to look for when choosing which of the bookmakers you will use for football betting.

Here are some interesting data and stats that you might not have known about…..

When betting on football you may not think that form is hugely important and maybe not when it comes to teams. We can all see clearly if a team is performing well or not, but when it comes to players it is different.

Today there are plenty of research sites online that give great statistics on player performance, and it is here that you can find potential value bets. For example, it is good to look at the average number of cards a player has per game.

Here are a few stats we found that can help you maybe pick out some sound value football bets.

1. Pablo Zabaleta had 7 yellow cards up until the end of December 2017. In previous seasons his high was 13 cards. He is very likely to pick up at least a yellow card every two games until the end of the season.

2. Kevin De Bruyne and David Silva lead the way in terms of number of assists up until the end of December 2017 with 9 and 8 respectively. Of course their team Manchester City are carrying all before them so we can expect they will stay at the head of this statistic. This can be used as a way of grabbing value using the new “Request A Bet” facility that many online bookmakers now have.

3. Wayne Rooney has been the first goalscorer in 7 games he has played for Everton. He has also scored 3 penalties (joint top in the league) up until December 2017

These are all stats that you can use to think about value betting on football.


If you are a punter who only bets on football then you will probably know about all of the basic bonus and promotion offers available. It is the not the basic offers that can give you an edge though. This is why in our “Top 10 Bookmakers for Football” we have picked out some more obscure promotions which we hope give you an edge against the bookmakers.

Bookmakers with Best Odds on Football

A lot of punters do not look at odds margins in detail, however we do understand that some football bettors do take this into consideration so we wanted to list out the top 10 bookmakers for football by odds margins.

MarathonBet 1.5%

McBookie 2.4%

BetVictor 2.7%

Totesport 3.0%

Betfred 3.5%

Stan James 3.9%

Unibet 3.9%

MobileBet 4.2%

Paddy Power 4.7%

TonyBet 4.7%

As you will see, the list above includes some of the bigger bookmakers as well as some lesser known sportsbooks. This is why we do all of the hard work in finding some hidden gems.

MarathonBet is very low on odds margin because they do not offer any sign up bonus, they only focus on providing value via the odds offered.

Top 5 with Best Odds on Football

View all

Best Market Coverage & Bet Selection

Depending on the types of bets you place, then this may be the main area of interest for you when it comes to betting on football, this is a point which is probably key for In-play bettors.

Going through all of the different bookmakers we have found that on average you will see anywhere between 5000 to 60,000 markets available on any one day, of course Saturday is the biggest day for football across Europe.

It is interesting to see that the top bookmakers in terms of market coverage are very different from the top ten in terms of best odds.

Why is that?

The majority of bookmakers with the best coverage of markets on football betting are the bigger name bookmakers.

Titanbet 60000

Coral 40000

William Hill 30000

Ladbrokes 25000

Betfred 15000

Betfair 12000

bet365 12000

BetVictor 10000

Betdaq 8000

NetBet 8000

All of the numbers above are based on reviews of each site and discussions with each bookmakers customer support team.

There are so many different types of bets you can have now on any football match.

A few of our favorites are:

The Scorecast – A bet where you select the first goalscorer and the correct score of the match, this is a bet that can pay big odds, especially if you are backing your favorite defender of midfielder to get the vital first goal.

Match Corners – A bet we love, as any game with a short price favorite invariably has a guaranteed flow of corners and although the odds are normally short, it can be a rewarding bet for bigger stakes players.

Acca Bet – A good strategy can be to put an 8 to 10 fold acca on with 80% of these being short priced favs with one or two bigger prices for away teams to win. Can pay out well for relatively small stakes

Best betting selection on Football

View all

In-play betting and Live Streaming

If you are looking for the best bookmakers for In-play betting then there are a number or points you need to look for which are important. These are different for everybody and we realise that the following list may vary from person to person.

– In-play odds offering

– In-play betting interface

– In-play market coverage (range of fast markets)

– In-play statistics and data

Of course, other elements might be important for you, but lets take a look at the Top 10 bookmakers for football based on the above criteria.

This list has been put together by our football betting team and some of these you may not agree with. At BookmakerAdvisor we want to hear what you think, so if you have an opinion on the top In-play bookmakers for football then make sure to share your opinions and thoughts with our readers by posting your own review of your favorite In-play sportsbooks and bookmakers.


Bet365 have one of the best interfaces for live betting on the market today. When you go to the site and click on “Live In-Play” which you will find in the top left menu, it opens up the live interface. At the very top you will see a set of scrolling sports icons and these allow you to reach a sport very quickly. In this example we will select football.

It then opens up with all games listed in an easy view with the three main markets, 1X2, Next Goal and Match Goals all in an easy view. To reach all the other hundreds of markets on each game you will see an arrow to the right showing the number of other live markets on the game. This is by far one of the best In-play betting interfaces we have tested.


Of course as an exchange, Betfair would have to be a leader in the In-play sector. Where Betfair have a clear advantage is in the odds sector. As football is such a dynamic game there are lots of people with an opinion and Betfair’s peer to peer betting platform allows you to be the bookmaker or the punter.

Because there is so much liquidity (lots of money being bet) it means that you are sure to get a better price for your selection, and with a huge number of markets, it allows people to trade in many markets on a single event. Odds even on short price favorites are more often than not 10% higher than you will find on a normal sportsbook (take note to calculate the Betfair commission though)


Where Skybet hit home in the market for In-play punters is the diversity of markets that they offer, even on lower leagues like the Australian pro football league. Even when we checked in midweek early morning, we found one game with more than 100 markets to bet on, and when you take this through to a Saturday and the Premier League, then each match can easily have more than two hundred markets.

Their interface is not too shabby either with game stats placed at the very top of the page showing all the in play stats and updated betting opportunities for that particular game.


Another betting exchange that of course has more of a focus on odds rather than the other three In-play betting elements. They are weaker in terms of the number of markets that they cover. Also in more obscure markets the liquidity is not as strong.

Where they do hold an advantage though is in the fact that they only charge 2% commission. Their prices on main football markets seem strong and comparitive to Betfair, so the commission element is a big plus point for betting In-play with Betdaq.


Matchbook which is another exchange have their focus on odds and while Betfair and Betdaq are the bigger players, Matchbook have a really strong advantage on their platform.

They offer prices with a much larger “tick” range.

Whereas Betfair and Betdaq may offer a price of 2.74 with increments of 2/100ths, Matchbook offer the opportunity to bet in 1/1000ths

This is a massive thing if you are a trader on betting exchanges as every little odds edge you can get is going to make your football betting much more profitable. They also have a base commission rate of 1.5% which is incredibly attractive.


In all honesty Betfred do not have a great live betting interface, but where they are strong is in the In-play statistics area. Each game has 20 different stats being updated in real time and these are perfect for punters who like to bet in-play on football fast markets.


Not one of the biggest bookmakers or sportsbooks but with nearly 60,000 markets available on the site (majority in football) the offer for punters is exceptional.


The main advantage that Coral offer is in the number of markets that they have. When researching the site we found that the majority of major European league and cup games had around 250 different markets on offer. Even lower tier leagues had most games with 100+ markets giving football punters a huge choice in bets.

Paddy Power

Paddy Power have one of the cleanest In-play betting interfaces we have seen when analysing the best bookmakers for football betting. Once you are inside a game, the layout is tremendous with the match stats at the top, under this are tabs for each market group, and then you have the odds which are displayed really clearly, unlike on other sites.

But where Paddy Power really hits home is by providing the user with a drag and drop interface to set up the in play section the way they like it. You can customise the view to show games and markets of your choice, an awesome piece of functionality.


BetVictor have a very solid interface for live betting on football with a very large market coverage

Best for In-Play betting on Football

View all

Football Bonuses and Promotions

Football is by far one of the biggest betting sports globally and is very strong in the UK and across other countries in Europe. Of course we have the Premier League in the UK as well as La Liga in Spain, Serie A in Italy, Ligue 1 in France and the Bundesliga in Germany. All of these leagues provide numerous markets and betting opportunities.

Because football is such a big part of sports betting, the bookmakers are continuously coming up with varied and unique offers for both new and also existing customers. Being such a dynamic sport (something always happening) bonuses are always going to be popular.

What we have done here at BookmakerAdvisor is to look at all bookmakers and we have picked out our Top 10 Bookmakers from the bonus angle.

Below we have listed 10 bookmakers, each with a bonus that is a little bit outside the normal bonuses you might see. Hopefully some of these will provide you with some different opportunities if you are a football punter.

BetEast – Mega Acca Bonus

Place an acca with a minimum of 4 selections and if they all win, you get up to 100% bonus. This is a great incentive for football punters who like to place short price accumulators.

LeoVegas – Leo Vegas Football Club

Excellent range of free bets, bonuses and the most exciting thing is the chance to win tickets to the 2018 World Cup. We dont like the site layout but worth looking at for a shot at going to Russia for the FIFA World Cup finals.

MrWin – Multiples Bonus

For every 5 Multiples (min 2 legs/selections in each multiple), you get €10 as a Free Bet on Mr Win! One of the best offers for football punters who like to place short price doubles on two teams or who play the half time/full time markets.

Coral – 4+Acca Boost

Get a 10% bonus as a free bet up to £100 on 4+ football accumulators with Coral! Simply place a winning accumulator of at least £/€2 on selected pre-match football markets and Coral will boost your winnings by 10%, paid as a free bet up to £/€100. Other great football offers available online as well.

Betway – 4 Leagues 4 Teams

A great fun competition where you have to predict the team to score first from each league and be in with a chance to win £25,000. Totally free to enter.

Skybet – “Request a bet” Bonus

You can request your own bet on selected football events, and if you place a bet on a Requestabet market you get a free £5 bet on the same footie event. Nice for a free acca on your favorite first goalscorers to give you a massive payout.

Redbet – Redbet Goal Bonus Club

One of the best offers out there on football.Simply select the Goal Bonus match, choose which team you want to bet on and place a bet of £10 or more on your team in the 1X2 market. Every goal they score in the game wins you a £2 Free Bet!

Netbet – Golden Goal

A free competition where you can take part with a chance to win a minimum of £30,000 each week if you can select the golden goal.

Bet365 – Euro Soccer Bonus

For those punters that follow the big European leagues. Earn up to 100% bonus on trebles and upwards with Bet365.

Paddy Power – Hotshot Jackpot

Are you a football hotshot?…..Pick out 6 first goalscorers and have the chance to win a cool £250,000 each week.

As you will see above, there are a wide range of bonuses and bets from some of the leading bookmakers and also from some sportsbooks you might not have even heard of.

This is why we go through all bookmakers, not just the mainstream bookmakers. Doing this we can potentially find some hidden gems and we’d advise you to read through all of our bookmaker reviews as we cover these and other bonuses in more detail.

Website Parameters

When judging which bookmaker/s to use for your football betting, there are a number of factors to take into consideration.

While the quality of the odds, the number of betting markets, live betting and streaming plus bonuses and promotions are all important, there are other equally important aspects to consider when choosing an online bookmaker for any type of betting.

Website Quality

When betting on football, you need a website which will allow you to find the event and market you wish to bet on quickly. You need to look for a sportsbook and bookmaker which mixes an aesthetically pleasing website with a solid user journey and functionality. Less is more on sportsbook websites so make sure it offers a clean interface and solid colour scheme. Football has many markets and a crowded betting interface is not great, especially when you are betting live and in play.

The majority of bookmakers will have a link to their football betting in their main top menu or in the main sports menu on the left. You need the ability to be able to place a bet fast.

With so many major leagues in Europe, a good sportsbook will have football as one of its three main sports on the home page. If you have a sportsbook that does not have football in a very prominent spot on the site then this is not going to be a bookmaker you would use.

Ideally, you should be able to place a 1 X 2 bet on your chosen football match within a maximum of 3 clicks and preferably 2. This is the most common football bet and should be easy to reach within seconds of landing on the site. If this is not the case then we suggest you continue to look at other potential sites you can use.

A couple of sites who do provide the two click user journey are bet365 and William Hill. They also have tens of thousands of football markets from which to choose from.

In modern day football betting you want to be betting on the go, and a good mobile website experience is important, however, a betting app that you can download from the App store or Google play is even better. You might be out and about, maybe even going to the game or watching it with your mates, and there is nothing better than watching the game and having a bet to make it that bit more exciting. An app is an easy way to place your bets on any sport.

Deposits & Withdrawals

When betting on football, as with any sport, you want deposits and withdrawals to be fast and secure. In addition, there should be no fees attached from the bookmaker when using the most common forms of depositing and withdrawal, such as VISA and Mastercard credit/debit cards as well as e-wallets such as Neteller, Skrill and PayPal.

To check a site is secure for taking payments you should check the top left corner of the browser bar where you should see a small green padlock icon which will show that the site is using a valid SSL certificate. This means that your financial transactions and personal data are encrypted and safe.

Customer Service

You want to know you are in the best hands when placing a bet on football, and this means choosing a sportsbook and bookmaker with great customer service and live chat functionality.

We advise you actually test out the customer service with some questions about football betting to see if the agents know their stuff. Here are a couple you can use.

  1. Can you explain what an Asian Handicap is? Asian handicaps are very popular in football betting and can only result in a win or loss. A draw is a no bet so you can ask what happens if your Asian handicap bet ends in a draw.
  2. I am not very good at maths……can you tell me how much I would win if I placed a bet at 4/5, 1/2, Evs and 2/1 for a one pound stake? If they cannot answer in 1 minute or cannot give you the link to a betting calculator on their site then that is a sign of weak customer service.

Having several options to contact a bookmaker when you need them is vital, and every good football betting website should have a contact telephone number, email address, postal address and live chat option.

A 24/7 live chat and telephone betting service is very useful when betting on football as you may need to place bets quickly. One of the best bookies for this is Paddy Power, their telephone betting service is top notch.


Perhaps the most important aspect of any bookmaker when placing a bet is the trust value of the company. Knowing your money and banking details are always going to be safe is very important, and the licenses held by a bookmaker usually give a good indication of their trust level. Most of the top football bookmakers will have their licenses displayed at the bottom of the homepage and visible in the footer for every visitor to see.

The most popular licenses for online bookmakers come out of Malta, Gibraltar and Great Britain. One or more of these licenses is a good sign that the website is a safe and reputable option for sports betting.

It also pays to know a little about the history and current financial situation of the bookmaker. You can usually check this information by clicking on the Gambling Commission license link in the footer of the website. This will take you to a page which shows if the bookmaker is in good standing.

Top 10 Bookmakers

view all bookmakers

Featured bonuses

view all bonuses

3 latest reviews

They do not pay for months! Dozens of players have money stuck there!
William Hill4.1
William Hill have just taken £60k from me stating i reversed my winnings and bet on the slots, something I never do!!! Rang to check why my account was empty and they stated its on the way to my bank, rang the next and they stated it had been reversed and played with. Reading the forums it looks like whill dont like settling winning so come up with a excuse but how do I prove this I cant reported them to IBAS but unsure if william hill will be penalised shocking pick another betting site betway is great
William Hill4.1
I would give 0 if I could went downhill . Being loyal customer just realized how bad service is . Cheating on games nearly pays out anything . Even bets sometimes sneaky way u want to bet this amount and other amount pop out as I placed 4 bets same time apparently ( untrue obviously ) technical issues on settling bet still customer lose on that. Complaint taking ages and never replied . New customers watch out on sneaky tricks. Hopefully uk gambling commission will find something as I'm fed up . I don't mind to lose fairly .
view all reviews