As already mentioned, some bookmakers offer best odds for certain sports than they do for others. For instance, a bookie may use the fact they offer best odds on football as a brilliant marketing tool.
So, let’s look at who we think offers the best odds for some of the most popular sports.
Best Odds for Football
There are several different markets available when betting on football, so you must find the best odds that suit what you are betting on. A betting site may offer you guaranteed best odds available on all correct score, under/over, handicap, both teams to score, and half time/full time markets.
Which is pretty impressive, if you bet on those markets, but useless to you if you only ever do a multi-selection accumulator from the match result market.
The best thing to do is look for promotional material and visit odds checker sites, that usually put all the odds for a certain event and specific market into a table with something like a tick or other identifier used to show you which odds are the best.
In our research, we have found that BoyleSports and Coral are usually among the bookmakers who provide best odds in the match result markets. For matches being played over the next few days, these bookmakers offer the best odds or matched best odds for at least two of the three possible outcomes. The outcomes being home, away, or draw.
BoyleSports actually match the best odds for all three outcomes for a high percentage of events.
For those who like to bet on the exchanges, there’s only one betting exchange to use. We have found that the Betfair Exchange offers best odds for one outcome, and matched odds for the other two, for pretty much every football match being played this week.
Best Odds for Horse Racing
The starting price odds are the same for everyone when betting on the horses, but earlier prices will vary depending on the betting site and a lot of companies offer guaranteed best odds.
Who offers the best odds tends to change from race to race, depending on special offers and price boosts, and it always pays to take the whole race card into account. One bookmaker may offer slightly better odds on the short-priced favourite, but a fancied outsider may be at shorter odds than a competitor is offering.
So, who offers the best value may be dependant on the type of sports betting customer you are and what types of bets you will place.
In saying that, there’s one betting site who stand out from the crowd with regards their offers and price boosts.
That is SkyBet, who tend to offer more extra place races and pay out for more places to each-way punters. For example, in a 24-runner handicap, most bookmakers will pay each-way for the first four finishers and some companies may pay out for five. Sky Bet often pay each-way punters if their selection finishes in the first six for these types of races.
As well as their each-way place boosts, they also offer boosts on a high number of short-priced favourites. This may only be a slight boost to the odds, which sometimes look like it won’t make much difference. But, if you regularly back these boosts and they come in, you will notice a difference in the long run.