With so many bookmakers and sports betting sites online today, it is very difficult to “sort the wheat from the chaff”.

When surveying punters, one of the key questions we got repeatedly was who is the best UK bookmaker? Which bookmaker can we trust? Which bookmaker offers the best bonuses? Which bookmaker offers the best odds.

Here at Bookmaker Advisor, we are always searching for the best opportunities for punters and analyzing various bookmakers. We now have nearly 50 online bookmakers in our review sections and we also have an in depth analysis of each bookmakers bonus offer.

If you look at the UK market then you will always see the top companies to the fore when it comes to self promotion. Companies like Bet365, Ladbrokes, Corals (last 2 now teamed up) William Hill and also the king of bookmaker TV ads…Paddy Power.

These of course are the companies everybody knows and trusts, but what about some of the unheard of companies that also have very solid reputations, companies like: Genting Bet, Mr Green, Racebets, SMARKETS and BetEast.

On Bookmaker Advisor we do all the research so you can find these companies and make a sound decision if they fit with your own betting strategy.

Make sure to check out our individual bookmaker reviews for in depth information about each one. Also check out our individual bonus bet reviews for every UK bookmaker.

All bookmakers have some type of sign up offer to entice players to join and bet with them. This is great, because if you are smart it can really pay off.

At Bookmaker Advisor we have taken a lot of time to research these bonuses right down the finest detail. We have looked at the terms and conditions, and let us tell you, not all bonus offers are what they seem. They may look attractive but many have very strict rules as to how long the bonus is available for, what is the minimum odds you must bet at with your bonus, how many times you have to play through your deposit before you can make any withdrawal of funds.

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Our site has been founded by a group of sports betting enthusiasts who work within different parts of the sports betting industry. We got together one night and were discussing how there were lots of sites with betting reviews and information on free bets from different bookmakers.

However these sites did not give the punter every piece of information. Free bet bonuses all have certain terms and conditions attached so we felt it would be good to build a site where punters could give “real” reviews about bookmakers they have used.

So we set about building a site that could cater for every type of sport and every type of sports bettor, it does not matter if they are traditional punter who likes to bet on win, EW or standard acca bets.

We did not care if it was a professional who needed data and input on exchange trading and betting, or even if it was somebody who wanted to bet on more exotic markets like asian handicap betting.

After talking to and surveying hundreds of punters we built a plan of what a true betting review site should look like, but more importantly, what does the punter like you want to see?

Some of the key questions we got were:

• Who are the best bookmakers in the UK?
• Which bonus offer is the least restrictive in terms of play through rules?
• Where can I get free betting tips and advice online?
• Where can I go to learn about all the betting terminology?

Well we listened and we have put together answers to these and a whole lot more questions through out the site. Please take a look through and make sure to comment and give us your feedback. We are always looking to make the site better.

Bookmaker Advisor have also gone a step further and produced an easy to read, yet comprehensive betting guide. In this guide there is something for everybody. We have content for the newbie punter who is just getting started with sports betting and we have more in-depth and advanced strategies and information for the expert sports bettor.

Our free betting guide can be downloaded or accessed online here.

We wanted to produce a tool and reference guide that we can add to continuously which will keep you updated with changes in the sports betting sector. Our job is to help you win. We do this by getting the latest information to you quickly and easily.

It does not matter if it is a new type of bet, a new betting tool, a new bonus offer or just information that can help you make more profit from your sports betting. Bookmaker Advisor are here to help.

At Bookmaker Advisor we know that it is important to understand betting and get an edge on the bookmakers, and our team of Football, Horse Racing, Tennis and Golf experts are here to help answer your questions, but even better still, we support you with our very own “Betting Tips” section where we pick out the best bets daily and weekly so you can profit.

You could call us the punters pal. At the end of the day we are here to help you win.

Our football betting tips cover all the major European leagues including the Premier League, La Liga, Serie A, The Bundesliga, Ligue 1 and Eredivisie in Holland.

Our horse racing tips cover all the big festival meetings across the world including Royal Ascot, Glorious Goodwood, The Cheltenham Festival, The Punchestown Festival, The Aintree Grand National meeting as well as international events like the Arc De Triomphe, Melbourne Cup, Dubai World Cup and The Breeders Cup.

As well as football and racing we also have expert tips for the tennis and golf majors.

You can find out more and see our latest betting tips on our dedicated betting tips page.

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