As the sports industry keeps booming, so also does the sports gambling industry boom. This has prompted the proliferation of bookmakers, some genuine while others just there to rip off customers.
The increasing number of fraudulent actors in the betting industry has prompted us to be more discerning when recommending the best bookmakers in the UK.
Here are some of the criteria we use to select the best.
When selecting a bookmaker, the company’s reputation tops our considerations. Bookmakers with a solid reputation for excellence rarely victimize customers.
As business organizations, all the bookies dish out promises, pledging to serve customers as expected. But not all of them faithfully keep their word; some even go so far as to block players’ accounts or delay winning payments unfairly.
To keep you on the safe side, we extensively vet the bookmaker, checking out their reviews on credible gambling forums and platforms like Google Play Store or iOS App Store.
How we vet online sports betting sites?
Of course, we know these ratings aren’t always objective because some of them are purposefully exaggerated to benefit particular bookies.
Therefore, we still go on to bet with the designated UK betting site ourselves to have a firsthand experience of their service quality.
Web Design and Responsiveness
The website design of your selected bookmaker directly affects your experience with that bookmaker. As a result, we prioritize bookmakers with websites that are easy to understand and navigate.
In addition, the colors should not be distracting, while words and figures should be legible enough without any unwanted interference.
Besides design, we also keenly investigate the website’s responsiveness. This is because you won’t enjoy your experience if it takes time for your selection to load, for example, during live games.
Promotions and Bonuses Offered
Every reputable bookmaker offers bonuses and promotional offers to keep their customers engaged. This explains why we are relentlessly investigating the best bookmaker bonuses to share with you.
Most of our recommended bookmakers offer welcome bonuses such as the No deposit bonus or First Deposit bonus to minimize or eliminate your risk of potential losses.
We also love sharing bookmakers that have the most rewarding loyalty programs with you.
However, while all these bonuses are pleasant, there are always underlying conditions to each of them. So, do well to go through the terms and conditions of every bonus you opt for.
We don’t want you to labor needlessly with a bookmaker who doesn’t value your customer experience.
Therefore, the bookmakers on our website have been extensively scrutinized and found to have top-notch customer service.
The bulk of them offers fast, 24/7 customer service with multiple contact channels. That said, before settling for a bookmaker, we encourage you to further read reviews about their customer support service to determine which of them best responds to issues.
Betting Odds and Margins
We understand the bettor’s profitability is closely dependent on the quality of odds a bookmaker offer.
Therefore, we go all the way to only share bookmakers with the most competitive f
odds and betting conditions.
Over the years, we have established a reputation for providing top-of-the-class odds comparisons in different sports markets.
Similarly, we are always on the lookout for bookmakers offering low margins. This is because the lower the margins, the higher the odds, thereby maximizing your chances for more profits.
Take time to search online for websites offering margin and odds comparisons to enable you to settle for the best.
What types of sports do we cover?
Online sports betting is rapidly expanding, with a broadening range of games to bet on.
We have been working hard to stay in tune with the evolution, providing betting opportunities on some of the most popular betting markets.
On our website, you can find online betting information on the following popular sports.
The UK arguably has the best football league in the world, so it’s no surprise that football comes in as the first on the list.
Thanks to the various football clubs at different levels and years of surging fanbases, the bookmakers can boast of a sizable betting population with an interest in football.
Aside from the love for the sports, football also offers a wide range of markets with competitive odds betting, enough to lure punters to its side. We make sure to provide you the most competitive football odds.
Tennis events are major sporting attractions in the UK. Be it the US Open, Australia Open, or others, there is always a massive population of sports loving team fans.
The live betting possibilities of tennis (including table tennis) make it attractive to punters as they can easily make predictions based on live gameplay and make some quick money.
Though most UK punters have switched to football and tennis, and NFL betting as their favourites, horse racing bettting was once at the top of the list.
Nevertheless, the market is still sizable, as horse racing events like the Epsom Derby, the Grand National, and the Royal Ascot still attract sizable bets.
Horse racing bettors still make a lot of money from it, thanks to the great odds and the different markets available.