BookmakerAdvisor is an independent review site for unbiased opinions on UK bookmakers. We set up the site to offer punters the information they need to find the very best UK bookmakers. We are always encouraging our visitors to leave reviews of the UK bookmakers that they have used themselves. This helps all punters to make the right decision as to who they should join.
At BookmakerAdvisor, we know it is not just about which site offers the best bonus, but also which site offers the best in customer service and security. BookmakerAdvisor’s team of betting experts have analyzed more than 60 online sports betting sites that hold UK Gambling Commission licenses. This is very important as you are safe in the knowledge that you are dealing with a reputable UK licensed betting operator that has to work to a certain set of rules, both in terms of ring-fencing funds and providing top notch SSL security.
We aim to be the go to independent sports betting site for providing unbiased information and awareness of the best bets available from every UK bookmaker.
So who are the best in the United Kingdom in 2023?
If you are searching for reviews and information about the best bookmakers in the UK then we can help you. At BookmakerAdvisor it is our mission to provide a resource for punters where they can read about all bookmakers registered in the UK and learn how they work, what they offer to punters in terms of bonuses and different types of bets.
There are numerous bookmakers and betting companies online, but how do you find the best ones and how do you decide which are the best UK bookmakers for odds, or product offer, or customer service? We hope we have made it easy for you here at BookmakerAdvisor.
In all the research we have done, we have tested out various bookmakers and on the site you will even find some great reviews from people like you who have used our site to find the information about all online bookmakers in the UK.
Our site covers company reviews and individual bonus reviews for nearly 50 bookmakers. It is a lot of information. We have set up the site so it is easy to find information and reviews of the very best bookmakers. Punters have very different needs when it comes to finding a bookmaker to bet with, we understand this.
So lets take a look at some of the best we have found and why we believe you should consider betting with these companies, some you will know but some are what we think are little hidden gems.
- Excellent customer support and live chat available 24 hours per day
- The Biggest Bonus online –up to £100 in the bets credits. The bonus is simple and easy to claim.
- Bet Settlement – One of the quickest in the market with 95% of bets settled and in your account within five minutes after your bet has finished.
Bet365 is one of the most trusted sites operating in the bookmaking industry today. As well as the above benefits, they are one of the most generous sites when it comes to odds and competitive prices. They should be your first stop when searching for the best prices for your football accas and horse racing combo bets.
Hotshot Jackpot – Select 6 first goalscorers and have the opportunity to win a cool £250,000 each week
- Extra Place – Paddy Power pays extra places on Irish and English horse races every day.
- NEW: Cash Card PPLUS – You can apply for a Paddy Power PPLUS card allowing you to withdraw your winnings immediately from any ATM.
Paddy Power are known for some really whacky offers to their members as you may have seen in their TV advertising campaigns. We like the fact they keep it fun whilst giving excellent EW betting opportunities across multiple sports. They should be one to look at when The Cheltenham Festival comes around in March 2023
- Join the Sky Bet Club – Bet £25 every week and get a free £5 bet.
- Request a bet Bonus – You can request your own bet on any number of events and if you place a bet on “a request a bet market” you get a free £5 bet on the same event.
- 4 Places Not 3 – Every day Sky Bet give enhanced place terms on a selected UK or Irish horse race, giving each way punters great value every day.
We have recently seen SkyBet be very aggressive in promoting great place terms in the big field horse racing events paying up to 8 places. This is unprecedented in the racing sector and we advise you to check their offers every Saturday. Real value being offered here.
- Great Bonus Offer – Just deposit €100 and MrWin will match that 100% with another €100 to wager on your favourite sports.
- Great Multiples Offer – For every 5 Multiples (min 2 legs/selections in each multiple), you get €10 as a Free Bet on Mr Win! Great for punters who place short price doubles on football or horse racing.
One of the less known bookmakers but their multiples offer of a minimum 2 selections is music to the ears of backers of short price favourites. One to watch.
- Special Best Odds Guaranteed+ – RaceBets are the only bookmaker to offer Best Odds Guaranteed on all UK, Irish, UAE & South African horse racing.
- The Bet & Jet Club – Bet £25 on Racebets selected daily meeting and you will be rewarded with a free £5 bet on the next days racing.
- Raiders Bonus – If you place a bet on a UK or Irish trained runner abroad and it goes on to win, then Racebets will give you a win bonus of 10%. Superb offer for horse racing punters.
Part of the Bettson group, Racebets is a new concept of a bookmaker only focusing on one sport. It will be interesting to see how they develop, but some of the offers available are fantastic and we could see some very unique horse racing betting opportunities coming in 2023 as they try to corner the horse racing betting markets.
- High Liquidity – The SMARKETS exchange has a very high level of liquidity, great for traders and pro punters who are looking for an alternative to Betfair or Betdaq or who want to do exchange arbitrage.
- 2% Commission – you can pay 2% with SMARKETS instead of the standard 5% with other betting exchanges.
- No Restrictions – Win as much as you like. Matched bettors and arbers are encouraged to join an exchange with a large powerful network of backers and layers at both small and large stakes.
They have been around a while and based in London and founded by a mix of trading and mathematicians, this is a welcome addition to the exchange betting ranks. Highly recommended for punters who are serious traders & arbitragers.
The above is just a small selection of the UK bookmakers being covered on the site. We think these are 5 of the best in terms of new sign up bonus and offers for existing customers. Bet365 is a definite leader in the sports betting market. Racebets is a total horse racing service, which goes above and beyond normal horse racing offers on other sites, while SMARKETS is pushing exchange betting to another level and will be one to watch closely for exchange punters.