SportingBet review


Review score:


visit site



Great bookmaker and odds. Been playing with them for while, if you are good player they treat you well!
  • Extensive in-play markets, mainly that of football and tennis
  • Live Streaming across different sports, combined with live betting
  • Decent odds across their British sporting market
  • Customer service is not available for extensive times to evening bettors
  • Overseas betting options on the flimsy side
  • Website is not as modern as others

Latest customer reviews

sort by: dateRELEVANCE

Please rate this



Saturday 13. October 2018

Great bookmaker and odds. Been playing with them for while, if you are good player they treat you well!


Sunday 28. May 2017

SB (previously Sporting Odds) used to be my favourite online bookie. I recently placed each way singles on two horses 5-1 and 14-1 along with an each way double. They both finished 2nd. However they returned at 7-1 and 33-1 respectively, therefore just like the other bookmakers I place bets with, I fully expected Best Odds Guaranteed to enhance my returns. I was horrified to see I was only paid out at the original odds. It is already difficult to try and win, but when you do, SB cannot even offer like for like. I closed my account and will now stick to placing bets with 'fair' bookmakers who wish to look after their clients.
View all

SportingBet bonus

Latest Betting Promotions

SportingBet news

frequently asked questions

How can I verify my account?

Please upload a scan or photograph of your passport, national ID card or driving license.

How can I set bet notifications?

You may receive information about your placed bet via 2 different notifications methods: a) SMS (text message) and b) E-mail.

You may select the notification method during the bet placement process. After selecting the bets you wish to bet on and the stake, tap the “Next” button in the betslip. You will then be offered the option to select the notification method that will be used for updating you on the status of your submitted bet. By checking the box next to option, you will activate the notification service.

Which browser should I use on my mobile phone?

The mobile website is optimized for viewing and use in the following mobile operating systems and browsers. If your browser does not appear in this list, it does not mean you cannot use the site, but simply that we do not actively test for issues under that situation.

Optimised OS and Browsers:

Apple iOS v5.1 and higher

Android 4.1 and higher
Native browser

How can I check the status of my withdrawal?

Log in to your account and go the cashier, select ‘Withdrawal’ and then the ‘Transaction history’ link to check the status of each withdrawal.

Can I modify/cancel my withdrawal after I make it?

Depending on the status of your withdrawal, you may or may not be able to modify or cancel before it is actually approved/processed. Check this by going to the cashier, clicking ‘Deposits’ and seeing if the withdrawal is still pending – if it is, you will be able to cancel all or part of it and have the money automatically deposited back to your account.

What is a "Banker" Bet?

Bankers are only possible in system bets. If you are certain about the outcome of a game (e.g. if there is a clear favourite), you can select that pick as a banker in your system bet. As soon as you have opted for a system bet with 3 picks (e.g. System 2/3), you can combine the system with a banker.

Your bet will be successful if you picked the right banker result and your bet meets with the system bet criteria.


You would like to bet on three games and place a “System 2/3” bet. Additionally you select AC Milan to win its home game against Real Madrid as the banker. Your bet will be successful if the banker was correct – i.e. if AC Milan wins – and at least 2 of the picks in your system bet were correct.

Are special ports required to use live betting?

Like most Internet portals, live betting uses ports to exchange data directly between your computer and live betting.

To ensure an optimal live betting experience you should check if the following ports are open:

– Ports 443 and 80 for the website (https)
– Ports 8080 (Java code, HTTP) and 1935 (RTMP) for the live betting chat
– Port 1935 (RTMP) for the live video
– Both the live video and the live betting chat are based on the Real Time Messaging Protocol (Port 1935).

How can I find out scores and results?

sportingbet offers statistics, scoreboards and other interesting information from the world of sports in different parts of the website. These tools provide information about the current table standings or game scores for different leagues and competitions.

sportingbet boasts a comprehensive betting line-up and can therefore not offer statistics for all sports events. They kindly ask you for your patience and understanding as they work to bring more data and information to you.

All available statistics, scoreboards and times displayed are for information purposes only. sportingbet assumes no responsibility for the accuracy and up-to-dateness of the material or current scores presented.

What are multi bets?

If you place bets on two or more results (e.g. on two different football games), they are automatically displayed as a multi (parlay) bet. The total odds are calculated by multiplying the odds of all the individual picks. Please note that a multi (parlay) bet does not pay out anything unless all your picks turn out to be correct. With a multi (parlay) bet, you can combine up to twenty picks (for live bets: twelve picks) on various predicted outcomes.

What is the 3-D "Secure™ card protocol (Security for the user)

You are also protected against fraudulent use of your card in a “card not present” environment by your card issuer. Card issuers provide the right for you to dispute a transaction if the goods/services do not arrive or if the card is used fraudulently. For your security online, they also support online authentication protocols, Verified by Visa and MasterCard SecureCode.

How easy to the eye is the SportingBet website?

The bright blue background with white text is not very easy on the eye and makes some elements difficult to pick out. The overall colour scheme of a turquoise blue, darker blue, grey and white text makes the sections of the website look quite dis-jointed so from a navigation perspective it takes some getting used to.

The navigation menus are a bit over the top. You have the products menu at the top part of the page but then you have the sports menu which is then replicated three times on the home page. It is placed under the main products menu, under this again in the middle section which shows all odds and then once again in the left sidebar.

It just makes you wonder which “football” link you should pick. Weak navigation in our opinion.

Loading of all pages is super quick which is great and in terms of content they do have some nice tools which can found at the bottom of the left side column and include a livescores and statistics tool.

So where SportingBet lose out on the look and feel and navigation, they make up for with this statistics tool. We would recommend any sports bettor to go and take a look at this tool.

It is beautifully laid out, easy to navigate and contains data across a wide range of sports with excellent graphics.

Does SportingBet offer competitive odds or the best odds in a certain sport?

This is something to look closely at if you are a football punter. In terms of overall betting margin then SportingBet are not very competitive with an average ofv 5.8% across all sports, and it gets worse when we come to football with a whoppping 7.7% margin. This is one of the highest and worst margins we have seen offered on football.

However there is something to take into account. SportingBet offer football betting in 75 regions across the world, and, in many countries there are betting opportunities you will not find with any other online sportsbook. These lesser leagues will of course have higher margins as they contain risk for the bookmaker which drives the average margin high. For main leagues they are more competitive at under 5%.

How good is the market coverage and selection of bets on SportingBet?

At any time on the SportingBet site you will find between 30,000 – 50,000 markets/bets to choose from. As we mentioned in terms of odds margins they are not the best, but when it comes to markets, they have one of the strongest offers of all online sportsbooks.

Football is the main market with offers in more than 75 countries, including some obscure leagues like El Salvador, Honduras and Jamaica to name just a few.

There are also a wide range of bets on offer including handicap bets, combination bets and a full range of minute and fast market bets.

How good is In Play betting on SportingBet?

The In-play section of the site is actually easier to use with a simple navigation. The colour scheme is also easier on the eye.

In the In-play interface you have a series of tabs. You have the “Event View” where you can see all markets for a single event. You have the “Multi View” where you can select a range of events to view in one screen. Finally you have the “Calendar” view where you can view by individual sport and it gives you the option to tick a box which lets you filter only the sports that are of interest to you.

What selection of bonuses and re-occuring promotions does SportingBet have?

At the time of writing SportingBet were not offering any bonuses on their site.

How easy is it to deposit and withdraw funds with an SportingBet account?

SportingBet offer a wide range of payment methods both for deposit and withdrawal. These include VISA and Mastercard credit and debit cards. You can also use Maestro as a payment method and there is also the option to use your favorite e-wallet including Paypal, Skrill and Neteller.

As well as these you have other e-payment options like Trustly and paysafecard as well as a new method which is “Fast Bank Transfer”

This is one area of the site that is better than other online sportsbooks.

How friendly and fast is the SportingBet customer service and live chat service?

Well we could not tell how fast they are as we could not get a response by phone or live chat within a 5 minute period. Some of our site users had the same issues…….Richard actually contacted us and told us about his experience.

He was trying to find information on “Promotions” but the link in the main menu led to a blank page. He used the Live Chat to try and get some information, and twice there was no response within 7 minutes (this is a long time when using Live Chat)

He then said that he contacted them by phone and was immediately put on hold and nobody answered within 4 minutes, so he got frustrated and hung up.

BookmakerAdvisor are very adamant that they give totally impartial reviews, so it is important for us to show all elements of an online sports betting and bookmaking site.

We will check this in further follow ups but for now this looks a weak area of the SportingBet site.

Can you trust SportingBet?

You can view the official licensing information below:

ElectraWorks Limited, the provider of this website, is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner under the Gambling Act 2005. ElectraWorks Limited has been granted a fixed-odds licence (RGL No. 051) and casino licence (RGL N0. 50) for the operation of remote gambling.

Furthermore, ElectraWorks Limited is licensed by the UK Gambling Commission under the Gambling (Licensing and Advertising) Act 2014. ElectraWorks Limited has been granted License No. 000-039011-R-319371-004 for the operation of remote gambling in Britain.

In terms of payments security they use 128 bit Secure Socket Layout (SSL) encryption software. This means that any information you enter into their online forms, such as payment details, are automatically protected. We secure your private information using an SSL Certificate from VeriSign.

About SportingBet

General Information

SportingBet was founded in 1997 by Mark Blandford. Headquartered in London, they are now part of the GVC Holdings group, after a 2012 takeover that also involved William Hill and saw Hills buy out Sportingbet’s Australian and Spanish operations. Sportingbet has more than 2.5million registered customers across 200 countries, and claims over 1m bets are placed with them every day. They have also regularly been shirt sponsors of a number of football clubs, the most famous of which is perhaps Wolverhampton Wanderers, though Sportingbet’s name has also been carried in Bulgaria, Romania and Greece.

Deposit & Withdrawals

As expected, they offer the standard payment methods available to bookmakers online these days. Visa/Credit cards being the main port of call, though the ever-popular PayPal is also included, alongside Neteller and Skrill. There are no fees with any of the deposit methods, though there is a minimum deposit, as well as withdrawal. Sometimes transactions may take a little while, but not beyond the expected time frame of three to five days.

Customer Service

The experience for customers is usually high rated at SportingBet, with ease of contact the main draw-in. The ‘Help & Contact Us’ button is combined in the website’s header next to the search bar. Upon clicking, a pop-up window is displayed, so do be aware to have this enabled. Although the live chat link is covered by the search bar in the pop-up, simply extending the browser gives the correct formatting. As well as live chat, telephone and email is also an option, with the former available in five other countries including Canada, Finland and Singapore, though only from 10am to 8.30pm.

License Information

Customers in the United Kingdom: Sportingbet is licensed and regulated by the Gambling Commission. License number is 1772.


SportingBet betting experience

Odds format & betting margin

Sporting Bet offer fractional, decimal and american odds formats

Betting limits

The maximum amount that you may win via the Sports betting Facilities within any 24-hour period is, depending on your selected currency, EUR 250,000. If your net win exceeds the Sporting Bet limit on winnings (above) it is your responsibility to be aware that you will not be paid out if your net win exceeds this limit.

The maximum amount that you may withdraw is twenty thousand US Dollars ($20,000) (or the equivalent amount in EUR or GBP currency) every 30 business days.

Types of bets

A little above their competitors, SportingBet usually offers better value on British sports such as football, though be prepared for less kind odds in other sports across the globe. Their basketball odds, as an example, are ones you could probably find much better with other websites. This is also the case with American Football. On the other hand, with some of their other markets, their odds are some of the best around, so do scan the entirety of the website to find what suits you as a better. Their social media also updates odds throughout the day so keep an eye on that as well. 

Sport coverage

Sporting Bet cover 34 different sports within their online sports betting portal. The main betting offers are within horse racing, football, tennis, cricket and basketball.

In-play experience

This is where SportingBet shines – in particular areas at least. Their live streaming may not be as polished as some of the pioneers of the feature but they have caught up with their competitors in hindsight. Football and tennis seem to be the go-to options in this regard, covering the usual events in these sports but also a little outside the box with the latter when WTA and ATP competitions come to town. The live options are probably Sportingbets’ best selling points.

Live streaming

Live streaming is offered on the site

No bettings found.

View all



General Information:

Website URL:

Founded: 1998

Supported platforms: apple windows android

Products: Sportsbetting, In Play, Casino, Live Casino, Games


Customer service:

Customer service hours: 10 am - 8:30 pm

Telephone number: 0207 553 4162

Live Chat: Available

Address: Sportingbet 3rd Floor, 45 Moorfields LONDON EC2Y 9AE