As mentioned already, there are several different reasons for choosing a new bookmaker over an older one.
Here, in more detail, we give some advantages for using a new bookmaker.
Improved Functionality and Innovative Features
New betting sites have access to the latest website designs, and software, to make them stand out from the crowd. They can make themselves faster, easily accessible, and visually better than some of the older bookmakers.
Established companies have built a customer base, who expect a certain experience when logging on. They know how to work their way around the site, where their favourite sports are situated, and how to create and place a bet. These things are expected to stay the same.
In contrast, new sites can use different approaches and provide different functionality. They can take advantage of social media, with some customers able to place a bet via messenger services or get the best offers posted direct to their timeline.
New bookmakers also know which markets are most popular, by carrying out research, and can group these together on their site.
This gives customers faster access to their favourite markets and makes it easier and quicker to place a bet, which is a vital thing for those with little spare time on their hands.
Better Customer Care
New online betting companies do not have the vast customer base that older, more established bookmakers have. So, they will be more customer focused and more likely to respond to queries or problems.
With a bigger company, you may have to wait several hours to live chat with a customer service operative or several days for an e-mail request to be responded to.
Response times with newer bookmakers, who are looking to retain your custom, will often be a lot quicker.
This may not be true for all new operators, but the better ones will always look to go above and beyond for their customers.
Greater Odds and Better Bonuses
With newer bookmakers needing to attract customers, they must offer fantastic welcome bonuses. But, that isn’t enough. They must also provide better odds than established companies, in order to retain the customers they do attract.
This is a massive advantage that new online betting companies have over older bookmakers, and clever customers can make the most out of it.
Punters can search around different sites for the best bonus or best odds on a particular bet, although they don’t have to stick to just one company.
New customers can sign up to several sites and take advantage of increased price boosts, greater odds, and massive deposit bonuses.
Daily offers, free bet clubs, and special one-off bonuses are other promotions you will likely find new betting sites offering to their customers.
E-Sports Betting and Niche Markets
E-Sports is now globally recognised as a sport and is slowly emerging as an extremely popular betting market.
Betting on the outcome of a computer game played by other people is becoming a lucrative industry, and betting companies are catching up with this trend by offering markets on games such as StarCraft, League of Legends, and Counter-Strike.
The advantage new bookmakers have over older, more established companies, is that they can market themselves towards e-sports punters from the beginning and give this market a more prominent role on their website.
Older companies may have added a few e-sports betting markets, but punters would need to actively search for them to find what they’re looking for. With new companies fully aware of the popularity of such markets, they are already one step ahead of their more established rivals.
Other smaller niche markets, such as Mixed Martial Arts, ice hockey, and even darts can also be pushed as a marketing tool of newer companies. Some bookmakers even offer political markets and betting options regarding the outcome of TV shows.
By offering unique and niche markets, with several different betting options for each, new companies can attract niche punters away from older companies where the focus is more on popular sports such as football and horse racing.
This is a great advantage in a modern and more technology focused world of gambling.
Social Media and Mobile Friendly
In the world we live in, people seek instant gratification and they do not want to wait around for anything.
So, using social media and mobile betting to provide up-to-the-minute odds changes and special offers can be an extremely powerful tool.
New betting sites in UK, which are likely to be created by younger people and aimed at a younger market, will be more likely to use these platforms.
People spend most of their lives on a mobile phone or other device, searching through their social media timelines and keeping up-to-date with latest news. Betting companies have latched on to this and use sites like Facebook to attract and retain customers.
Many new companies provide latest offers, odds changes, and request a bet options directly through social media.
Some even offer the chance for customers to place their bets using messenger applications, whilst others will utilise social media by offering special bonuses or price boosts if a customer uses the link posted by the betting companies social channels.