When asked about the most popular sports betting providers in the United Kingdom, few will whip you if you leave out Fitzdares.
Undoubtedly, Fitzdares doesn’t enjoy the celebrity status of Bet365 and WilliamHill, but it sure makes a strong stand in the racing industry.
Fitzdares’ preoccupation with sports racing has seen them bag the prestigious SBC Racing Sportsbook of the Year in 2020. This was a notable recognition of their innovative and distinction-laden approach to racing betting.
But Fitzdares is not a newbie either. Founded in 2006, Fitzdares had expanded enough by 2016 to absorb historic betting providers like Sunderlands, which had earlier taken over the 100-year-old T Guntrip in Mayfair.
It is worth noting that Fitzdares is arguably one of the first bookies to roll out soon after text betting in the United Kingdom.
In this Fitzdares UK review, we went all the way to investigate the reliability of this bookmaker, their banking methods, welcome bonus, odds, and other important aspects.
Read on to find our first-person experience of Fitzdares.