Let’s use website as our example.
Now under website we break this down further by looking at both desktop and mobile. With more users betting “on the go” then mobile is probably more important.
We use something called “weighting” which tells us which is most important. Is it element A (desktop) or element B (mobile). So BookmakerAdvisor have built an algorithm that we use to analyse all the data that a user adds to an online sportsbook review. Our algorithm is like a little mad scientist working feverishly in the background as you add your views and opinions.
Let’s look at the website rating as an example of how the algorithm works.
So for example, desktop may have a weighting of 30% and mobile may have a rating of 70%. It means we give more importance to mobile as this is the device that most people are using, how do we know? Because this is what we see from our own website.
Now just because we say desktop is 30% does not mean that is it, oh no! We go much more in depth. We don’t want to confuse you, but we feel it is really important that you understand exactly how the algorithm works, because our end goal is to be the best independent sports betting review site on the web, and the only way to do that is by being fully transparent with our users.
So Website has three different areas to rate:
1. Design – How does it look? Is it easy on the eye or is it confusing
2. Usability – Is it easy to find the sport and more importantly the market you want to bet on, Is it easy to find a help and support link.
3. Functionality – Is it easy to place a bet? Is the bet slip easy to use or is it confusing? Do they have tools on the site like statistics, sports data and betting calculators?
We then go even further. So under design we would ask you the question, “Do you like the design?” and under usability we would ask you the question, “Do you find it easy to place a bet?”.
For you these are just a case of giving a yes or no answer or a rating of 1-5 in a simple one click interface, but in the background your information is being calculated by our algorithm and then giving a complete score for your whole review.
A review for you might take a couple of minutes, but in the long term it adds massive value for other users. The only way to get really informative and honest reviews is by doing it scientifically which is what our review engine does……..with your valuable input of course.
Now we have just touched on Website but we measure seven other very important factors when coming up with a review score.