With so many bookmakers and sports betting sites online today, it is very difficult to “sort the wheat from the chaff”.

When surveying punters, one of the key questions we got repeatedly was who is the best UK bookmaker? Which bookmaker can we trust? Which bookmaker offers the best bonuses? Which bookmaker offers the best odds.

Here at Bookmaker Advisor, we are always searching for the best opportunities for punters and analyzing various bookmakers. We now have nearly 50 online bookmakers in our review sections and we also have an in depth analysis of each bookmakers bonus offer.

If you look at the UK market then you will always see the top companies to the fore when it comes to self promotion. Companies like Bet365, Ladbrokes, Corals (last 2 now teamed up) William Hill and also the king of bookmaker TV ads…Paddy Power.

These of course are the companies everybody knows and trusts, but what about some of the unheard of companies that also have very solid reputations, companies like: Genting Bet, Mr Green, Racebets, SMARKETS and BetEast.

On Bookmaker Advisor we do all the research so you can find these companies and make a sound decision if they fit with your own betting strategy.

Make sure to check out our individual bookmaker reviews for in depth information about each one. Also check out our individual bonus bet reviews for every UK bookmaker.

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Best betting sites by category

All bookmakers have some type of sign up offer to entice players to join and bet with them. This is great, because if you are smart it can really pay off.

At Bookmaker Advisor we have taken a lot of time to research these bonuses right down the finest detail. We have looked at the terms and conditions, and let us tell you, not all bonus offers are what they seem. They may look attractive but many have very strict rules as to how long the bonus is available for, what is the minimum odds you must bet at with your bonus, how many times you have to play through your deposit before you can make any withdrawal of funds.

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Bookmaker Advisor have also gone a step further and produced an easy to read, yet comprehensive betting guide. In this guide there is something for everybody. We have content for the newbie punter who is just getting started with sports betting and we have more in-depth and advanced strategies and information for the expert sports bettor.

Our free betting guide can be downloaded or accessed online here.

We wanted to produce a tool and reference guide that we can add to continuously which will keep you updated with changes in the sports betting sector. Our job is to help you win. We do this by getting the latest information to you quickly and easily.

It does not matter if it is a new type of bet, a new betting tool, a new bonus offer or just information that can help you make more profit from your sports betting. Bookmaker Advisor are here to help.

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Our football betting tips cover all the major European leagues including the Premier League, La Liga, Serie A, The Bundesliga, Ligue 1 and Eredivisie in Holland.

Our horse racing tips cover all the big festival meetings across the world including Royal Ascot, Glorious Goodwood, The Cheltenham Festival, The Punchestown Festival, The Aintree Grand National meeting as well as international events like the Arc De Triomphe, Melbourne Cup, Dubai World Cup and The Breeders Cup.

As well as football and racing we also have expert tips for the tennis and golf bookmakers majors.

You can find out more and see our latest betting tips on our dedicated betting tips page.

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As the sports industry keeps booming, so also does the sports gambling industry boom. This has prompted the proliferation of bookmakers, some genuine while others just there to rip off customers. 

The increasing number of fraudulent actors in the betting industry has prompted us to be more discerning when recommending the best bookmakers in the UK.

Here are some of the criteria we use to select the best.

Reputation

When selecting a bookmaker, the company’s reputation tops our considerations. Bookmakers with a solid reputation for excellence rarely victimize customers.

As business organizations, all the bookies dish out promises, pledging to serve customers as expected. But not all of them faithfully keep their word; some even go so far as to block players’ accounts or delay winning payments unfairly.

To keep you on the safe side, we extensively vet the bookmaker, checking out their reviews on credible gambling forums and platforms like Google Play Store or iOS App Store.

How we vet online sports betting sites?

Of course, we know these ratings aren’t always objective because some of them are purposefully exaggerated to benefit particular bookies.

Therefore, we still go on to bet with the designated UK betting site ourselves to have a firsthand experience of their service quality.

Web Design and Responsiveness

The website design of your selected bookmaker directly affects your experience with that bookmaker. As a result, we prioritize bookmakers with websites that are easy to understand and navigate. 

In addition, the colors should not be distracting, while words and figures should be legible enough without any unwanted interference.

Besides design, we also keenly investigate the website’s responsiveness. This is because you won’t enjoy your experience if it takes time for your selection to load, for example, during live games.

Promotions and Bonuses Offered

Every reputable bookmaker offers bonuses and promotional offers to keep their customers engaged. This explains why we are relentlessly investigating the best bookmaker bonuses to share with you. 

Most of our recommended bookmakers offer welcome bonuses such as the No deposit bonus or First Deposit bonus to minimize or eliminate your risk of potential losses. 

We also love sharing bookmakers that have the most rewarding loyalty programs with you.

However, while all these bonuses are pleasant, there are always underlying conditions to each of them. So, do well to go through the terms and conditions of every bonus you opt for.

Customer Support

We don’t want you to labor needlessly with a bookmaker who doesn’t value your customer experience. 

Therefore, the bookmakers on our website have been extensively scrutinized and found to have top-notch customer service.

The bulk of them offers fast, 24/7 customer service with multiple contact channels. That said, before settling for a bookmaker, we encourage you to further read reviews about their customer support service to determine which of them best responds to issues.

Betting Odds and Margins

We understand the bettor’s profitability is closely dependent on the quality of odds a bookmaker offer.

Therefore, we go all the way to only share bookmakers with the most competitive f

odds and betting conditions.

Over the years, we have established a reputation for providing top-of-the-class odds comparisons in different sports markets.

Similarly, we are always on the lookout for bookmakers offering low margins. This is because the lower the margins, the higher the odds, thereby maximizing your chances for more profits. 

Take time to search online for websites offering margin and odds comparisons to enable you to settle for the best.

What types of sports do we cover?

Online sports betting is rapidly expanding, with a broadening range of games to bet on.

We have been working hard to stay in tune with the evolution, providing betting opportunities on some of the most popular betting markets.

On our website, you can find online betting information on the following popular sports.

Football

The UK arguably has the best football league in the world, so it’s no surprise that football comes in as the first on the list.

Thanks to the various football clubs at different levels and years of surging fanbases, the bookmakers can boast of a sizable betting population with an interest in football.

Aside from the love for the sports, football also offers a wide range of markets with competitive odds betting, enough to lure punters to its side. We make sure to provide you the most competitive football odds.

Tennis

Tennis events are major sporting attractions in the UK. Be it the US Open, Australia Open, or others, there is always a massive population of sports loving team fans.

The live betting possibilities of tennis (including table tennis) make it attractive to punters as they can easily make predictions based on live gameplay and make some quick money.

Horse Racing

Though most UK punters have switched to football and tennis, and NFL betting as their favourites, horse racing bettting was once at the top of the list. 

Nevertheless, the market is still sizable, as horse racing events like the Epsom Derby, the Grand National, and the Royal Ascot still attract sizable bets.

Horse racing bettors still make a lot of money from it, thanks to the great odds and the different markets available.

How to bet online? Via in-play betting, bettors can wager on featured sports markets as the game is being played. In addition, in play betting allows bettors to profit from price volatility caused by happenings in the gameplay.

Unlike pre-match betting, in-play betting allows bettors to follow the game live and make their wagers based on what they see happening therein. 

We provide real-time updates on the most exciting in-play betting opportunities in some of the world’s biggest sports book betting events. 

We have a robust technological stack that scrapes the online betting site of the world’s best bookies. Consequently, we offer you the most attractive in-play bets in real-time.

We want you to enjoy the fairest and most profitable betting environment. Our decades in online sports betting have taught us licensed bookies give you the best shot at such credibility.

With licensed bookmakers, you can be sure of transparent terms and conditions. 

All bookmakers have T&Cs, but with a licensed operator, these terms and conditions are thoroughly reviewed by gaming regulation authorities. 

These authorities ensure that bookmakers stick to their provided conditions, thus protecting bettors from being scammed. 

And in situations where gamblers are defrauded, they can always report the defaulting bookmaker to the authorities, which will investigate and release sanctions. 

Also, with these licensed bookmakers, you can rest easy that you’ll receive every bit of your winnings, unlike with fake bookies.

Another reason why we tend to stick with verified bookies in our recommendation is customer support.  

Whenever you encounter issues while betting, withdrawing, or depositing, you can always turn to the customer care services that legal bookmakers make available to bettors needing help.

Yes, regulation is the hallmark of a bookmaker’s credibility. But not all licenses carry the same weight.

We tend to recommend bookmakers who have licenses from the strictest regulators. These bodies are unforgivably scrupulous when auditing bookmakers.

Below are some of the regulatory authorities whose licenses we respect most. Bookmakers with these licenses get higher ratings from us.

Europe

• UK Gambling Commission
• Spanish Gaming Commission (Spain)
• ARJEL (France)

Australia

• ACT Gambling and Racing Commission
• Vanuatu Customs and Inland Revenue
• Northern Territory Director-General of Licensing

Asia

• PAGCOR and FCLRC (Phillipies)

Americas, North and Central

• Panama Gaming Control Board 
• New Jersey Division of Gaming Enforcement
• Nevada Gaming Control Board

Yes, we know you love bonus money. But not every bonus is worth it. We don’t cut corners when investigating the viability of a bookmaker’s betting bonus.

Here are some of the criteria we inspect before recommending a bookmaker’s bonus.

The Rules of the Bonus

You might not have the time to carefully read through all the written-down user agreements before signing up for a casino offer, but we do.

We go through all these rigors before recommending a bonus for you to save you complications down the line. We study the nitty gritty of the bonus rules, including details to ensure there are no scam baits.

Wagering Limits and Requirements

Another key detail we note when vetting betting bonuses is the wagering requirements and limits attached.

We strive to recommend only bonuses with fair and achievable wagering requirements. For us, it is no use jumping in on a $10k bonus when the rollover requirements can’t be realistically fulfillled.

We understand your online betting experience is significantly influenced by the ease at which you pay in and withdraw money.

Therefore, we ensure our recommended bookmakers leverage the most fluid and reliable banking platforms.

Below are some of the most reputed banking methods our bookies offer.

PayPal

Paypal is one of the grand patrons of online payment. The platform is an accepted form of payment on most online betting platforms and is renowned for its swift withdrawal times and outstanding acceptance rates. 

Unlike many e-wallets, transactions are free, which is an advantage.

Debit and Credit Cards

The most common payment options for sports bettors are credit and debit cards. The majority of our bookies accept MasterCard and Visa. 

Credit and debit cards are renowned for their reliability, speed, and security. It’s difficult to argue with their convenience because they have been around for a very long time. 

There are no outside parties involved. Although most casinos do not accept debit or credit cards, the largest sportsbooks do.

Skrill

With Skrill, creating an account is free and just takes a few minutes. Once completed, this is identical to the other items on this list and offers a variety of advantages. 

Several factors make Skrill one of the finest payment options for sports betting, including no fees to be concerned about here unless you’re doing currency conversions, and the withdrawal and deposit limits are fairly high. You can also receive your withdrawals in no time.

Today’s bettors are increasingly leaning towards mobile betting. Therefore, before we recommend a bookmaker, we go the distance to ensure they give you a top-of-the-class mobile betting experience.

Below are some of the reasons why you may want to try out the bookmakers ranked best in our mobile betting category.

Convenience

Your smartphone is your gateway to accessing your preferred online betting sites, saving you the trouble of bringing your laptop or stopping by a brick-and-mortar sportsbook to place a wager. 

Our bookies ensure betting on your phone comes with zero hassles and maximal fluidity.

Bonuses, free bets

While bonuses and promotions are available on both desktop and mobile betting platforms, mobile users can access additional offers typically reserved for sports betting app users.

The sportsbooks we recommend have some of the most attractive bonuses, even for mobile users.

Live Betting

Do you prefer betting on events like races and games as they happen? 

The leading mobile betting applications offered by the top bookmakers on the market come with a live betting feature with which you can wager on live sports and pre-match activities. 

Easy Deposit and Withdrawal

We keenly inspect the mobile apps and website versions of the bookmakers on our sites to see how easily you can deposit and withdraw with them.

Addictive gambling is on the rise, and on this site, we are committed to healthily reversing it.

Here is why we only recommend bookmakers who advocate responsible gambling. Responsible gambling involves betting in a way that doesn’t expose you to the detrimental effects of sports betting.

The bookmakers we recommend here are at the forefront of introducing responsible gambling tools like time-out sessions, deposit limits, and self-exclusion.

Some of them have dedicated infrastructure for rehabilitating compulsive gamblers. This way, you can be sure our bookies care about your mental health while giving you incredible betting opportunities.

Understanding odds and how they work is vital if you want to start betting. Bookmakers use Odds to inform you of the risk level and estimate your potential payout.

The three most common types of odds you will see from bookmakers on our online betting site are British/Frictional, European/Decimal, and American/Money Line Odds. How do they work?

American or Money Lines odds are those types that a minus (-) and (+) sign behind whole numbers. The minus sign is placed before the favorites to let you know the amount you need to wager to win $100. 

On the other hand, the positive is telling you the amount you’ll win for every $100 you stake.

Bookmakers represent British or fractional odds using a hyphen. 

A fractional odds of 5/1 means you’ll win £5 for every £1 you stake. On the other hand, a fractional odds of 5/1 will mean that you’ll see a £1 payout for every £5 that you stake.

These payouts will include your betting total, meaning you’ll win £6 if you stake £1 in the first example and £6 if you wager £5 in the second example.

European/Decimal odds show you your potential winnings directly in a decimal format. A decimal odds of 4.00 on a bet of £100 will give you £400, while 1.3 odds on a £100 bet will give you £130. All you have to do is multiply the amount you wagered by the odds.

An accumulator is when a punter places “multiple bets in one” to enhance the odds and make the winning total more weighty. You select your desired bets, predict their outcome, and wait for the results.

An accumulator is only a win if all the individual bets you placed in it win. Therefore, the accumulator is void if just one of the individual bets comes out as a loss. 

As you can see, there is more risk to winning an accumulator than a singular bet, and understandably, there’s more payout.

Accumulators are used across all types of betting but are common in football, horse racing, and table tennis. Most bookmakers won’t allow you to combine multiple sports in an accumulator. 

Also, most don’t allow entries from different sports in one acca.

Accumulators can be from two to 20 bets, although terms can change depending on the bookmaker.

In the UK, fixed odds are one of the most popular forms of betting. Fixed odds is a bet that shows you the amount you can potentially win at the time of placing the wager. No level of odds fluctuations can affect the outcome of a fixed bet, for example on nba betting, snooker betting or even cricket betting.

You’re wagering against the odds, as presented by a bookmaker. If you win, the bookmaker will pay your winnings plus the amount you staked. However, you only lose the amount you wagered if you lose.

Most bookmakers display fixed bet odds in a fractional format and use the number to represent the chances of your bet happening. 

For instance, if you bet a horse to win at odds of 5/1, there is a 1 in 5 possibility it will happen. It’s essential to conduct adequate research on that particular game or event before placing a fixed odd to help make better decisions.